Thunder Makes A Cameo In Honda Fit’s ‘Fun Surprises’

Honda, which is fond of using visual razzle-dazzle in its ads, is unleashing some new optical tricks as it seeks to inject new life into its subcompact Fit.

The campaign for the 2018 model comes as small-car sales continue to slump. Honda is trying to spark new interest with a range of content across multiple platforms that it bills as its “most robust multicultural, mobile and social-driven campaign to date.”

Honda’s visual tricks come as marketers search for ways to keep ads compelling in the era of ad-skipping and blocking. Insurance marketer Geico has proven to be a master at the tactic with ads such as its “Unskippable” pre-roll ad campaign in 2015 that won the Film Grand Prix at the Cannes Lions International Festival of Creativity.

Read the full story at Ad Age.