Meet your #Genes! New 23 and Me Spot

As Thanksgiving week draws to an end, ’tis the season for gift giving. Brain racked trying to figure out the perfect present for a loved one?

With consumer DNA testing popularity on the rise, this year consider the gift of meeting your genes. ACTN3 (muscle composition), BTBD9 (sleep movement), HLA-DQA1 + HLA-DQB1 (celiac disease) are just a few you’ll get to know in the spot.

Each in their own colorfully crafted and specific sphere, there’s a whole world of genes waiting to meet you, shot on Stage 3.


See full spot below