Nike JDI Campaign

“It’s only a crazy dream. Until you Do it.”

Sports – Fashion fusion photographer / director Carlos Serrao teamed up with Nike on their latest JDI (Just Do It) Campaign. The results? A series of stills and motion content that are both cinematically stunning and motivational.

Shot on stages 14 + 12, Serrao’s unique blend of athleticism and high fashion feels more fine art than it does commercial. Each shot  is emotionally charged and captures the true essence of peak human form.

(see motion portion of campaign below)