The fast-casual chain recently teamed up with CAA Marketing and RZA to provide a musical equivalent of the burrito eating experience, accompanied by a 360-degree visual experience, entitled “SAVOR.WAVS.”
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RZA composed sounds inspired by 51 ingredients for “SAVOR.WAVS,” utilizing various instruments. “SAVOR.WAVS” can create a track from any combination of menu items at Chipotle. Once the track and visuals are “cooked up,” you can then interact with the song by adding your own extras, like Tabasco and chips, which have sounds of their own. After completing the experience, visitors can sign up to receive a buy one, get one offer via text.
Read the full story at Agency Spy.